More Than a Destination:
Ubud has long been recognized as the creative center of Bali, not because it was developed that way, but because it naturally evolved into a home for artists, thinkers, and artisans.
Generations of painters, sculptors, dancers, mask-makers, and craftsmen have lived and worked here, shaping a culture where creativity is not a trend but a continuous heritage. The environment offers more than scenery; it provides space — space to focus, experiment, reflect, and refine. This is why Ubud continues to attract makers from different parts of the world. The sense of community, the rhythm of traditional life, and the respect for artistic practice create an atmosphere where ideas are not rushed, and craft is given the time it deserves.
For The Craft, being located in Ubud means aligning with this mindset. We are building a hotel inspired by the way creativity moves here — slowly, thoughtfully, and collaboratively. The makers of Ubud shape not only objects but perspectives, and their influence guides how we approach design, materials, and guest experience.
We are not introducing creativity to Ubud; we are learning from the creativity that has always existed here.
When The Craft eventually opens its doors, our intention is for guests to stay within this atmosphere of making, to understand the stories behind the craft, and to feel connected to the people and processes that shape the space.
Ubud is not only where The Craft is built; it is part of how The Craft is being shaped. The culture, the artisans, and the history of creation in this village are essential to our identity and the experience we aim to offer.